Eureka / Studio
Proposal · The Private Clinic June 2026 Confidential
Three directions

One website. Your call.

Hello, The Private Clinic. We made you three fully working websites.

Each direction is live and clickable — pick the one that feels right, choose a package, and we'll handle everything from there.

Prepared for
The Private Clinic
By
Eureka Studio
Directions
3
Decision by
Wed, Jul 1
01 / Directions

Three ways to take The Private Clinic online.

theprivateclinic.co.nz
Option A — The Refined preview
Option A
The Refined

A clean, authoritative design that builds on the clinic's existing identity — warm, confident, and immediately trustworthy.

Walk through →
theprivateclinic.co.nz
Option B — The Modern preview
Option B
The Modern

A brighter, more open layout that opens up the clinic's personality — fresh, accessible, and easy to navigate on any device.

Walk through →
theprivateclinic.co.nz
Option C — The Bold preview
Option C
The Bold

A striking dark editorial look that sets the clinic apart — premium, memorable, and unmistakably specialist.

Walk through →
02 / What changes

More patients find you. More patients book.

What's different — in plain terms, no jargon.

🔍
Found when patients search for a spinal specialist in Auckland
Homepage has very little written content — hard to find through search
Rich, detailed page content covering all procedures and Dr Ferguson's expertise — visible when and where patients are looking
Most people searching for a spinal surgeon do their research online first. The new site is written so they find you, not a competitor.
📱
Requesting an appointment is always one tap away
Appointment button disappears as you scroll down the page
Appointment button stays visible at all times on every device
Patients researching spinal surgery often scroll deeply through a page. A persistent contact point means they can reach you the moment they're ready.
🤝
Dr Ferguson's credentials and the team are front and centre
Qualifications and trust signals don't appear until further into the site
FRACS credentials, 15+ years of experience, and fellowship training visible from the very first scroll
Patients choosing a surgical specialist need confidence before they'll make contact. Showing credentials immediately removes the hesitation.
Currently on your homepage
A tagline and short welcome paragraph
A brief teaser for the Spinal Clinic
A "Skin Clinic — coming soon" placeholder
No doctor credentials visible
No social sharing image set up
No location or directions information
On your new homepage
Full introduction to Dr Ferguson, FRACS, and his 15+ years of experience
All spinal procedures listed and explained in plain language
The full team — Dr Ferguson, Bridget, and Anna — with photos and roles
Clear explanation of what to expect and how to prepare for a referral
Clinic phone number, hours, and contact form always accessible
Professional image set up for when patients share your link
What this means for your practice
More patients in Auckland find the clinic when they search for a spinal surgeon More traffic
Referring GPs and specialists can quickly verify Dr Ferguson's credentials and send referrals with confidence Higher trust
Patients can request an appointment in seconds — no hunting for a contact link More bookings
The site works beautifully on every phone, tablet, and desktop Mobile ready
Every page loads quickly and is straightforward for patients of all ages to navigate Faster contact
You own the site outright — no proprietary platform lock-in, no surprise fees You own it
Updating content — team members, new procedures, or clinic news — is straightforward at any time Always fresh
03 / Decide

Which design, which package and what hosting?

Pick the option that feels right for you, and we'll take care of the rest. No technical knowledge needed — we handle all the tricky bits.

A Direction
Option A
The Refined

Clean and authoritative — a natural evolution of the current look.

Preview ↗
Option B
The Modern

Open and approachable — welcoming to patients at every age.

Preview ↗
Option C
The Bold

Dark and editorial — premium and distinctive.

Preview ↗
B Package
Yes, let's do it
Ship it

Pick a design and go live in two weeks — as-is.

$1,750 $3,500
Yes, but I have a few tweaks
Iterate

Up to three rounds of changes before we go live.

$2,500 $5,000
It's OK… but
Bespoke

A working session together — custom built from these directions.

$4,000 $8,000
C Hosting
Monthly Hosting
Pay monthly

Cancel any time. Includes updates, security, and backups.

$49 $99/mo
Annual Hosting
Pay yearly

Best value — two months free. Paid upfront annually.

$399 $799/yr
Select a direction, package, and hosting to continue.
No thanks, I'm happy with my current website